Insightful, Integrated and Effective

Customers have options for how they interact with your business and expect a seamless experience throughout. When done well, this is an omnichannel experience that customers will pay for with their loyalty. This goal is at the heart of the marketing and digital services that Essendant has created for you.

Essendant’s Marketing and Digital Services are designed to work together in a seamless, integrated form that enables you to compete online & offline. These services are coordinated to support the customer’s buying process with aligned messaging that drives sales.

Essendant offers a range of ecommerce and marketing services that allows us to be the partner that alleviates the pressures of time management, personnel resources and budget constraints. We can power you to:

  • Automate much of your marketing to help you deliver the right message and merchandising throughout the buying process
  • Leverage Essendant’s team of experts to manage and deploy your marketing
  • Provide a personalized shopping experience at a fraction of the cost of hiring personnel or using an outside vendor

Day in the Life

Watch a video that shows how the Marketing & Digital Services interact with your end user.

How it all Works

Services Overview

Watch the video to learn how the Marketing & Digital Services can:

  • Increase selling efficiencies
  • Reduce costs
  • Increase value to customers

Product Content

Easily populate your website with professional product content you need to capture online sales.

Search & Navigation

Adapt the functionality of your website’s search and navigation (refinement) to help visitors find products faster.

Digital Merchandising

Merchandising is an invaluable way to increase your average order size. Our exclusive merchandising solutions combine product knowledge, customer analytics and our deep industry expertise to deliver timely, relevant and persuasive recommendations wherever customers are shopping on your site.

Analysis & Optimization

As shopper behavior continues to evolve, it becomes more and more important to study the performance of your ecommerce site. Essendant’s analytics tools will help you understand your customer’s online shopping behaviors to make informed strategic decisions.

Email Services

Email is one of the most effective marketing channels to drive traffic to your website. If you are not actively emailing your customers, you can bet that your competition is.

Print Marketing

In our increasingly digital world, print collateral remains an important part of the marketing mix. It also serves as a helpful tool for your sales team to extend your online communication offline.